Finding a good domain name that isn't already in use, can be a nightmare. Established offline businesses might find it particularly hard to find a name relevant to their company name unless it's very unique.
So what do you do when your perfect domain is already in use? You find a way to add to the domain name and still make it relevant. For example; if you own Dave's Dinner on the beach in California, you may find davesdinner.com has already been taken. Try to add to the domain until you come up with something fitting...like DavesDinnerOnTheBeach.com or maybe DavesDinnerCali.com
TLD (top level domains) are important to own if you are to rely on someone typing in the URL (web address/domain name) to reach your site. The top domain is a .com address followed by .net then .org. When at all possible get the .com domain since most people forget .net or .org because habit makes people end a domain name with .com without thinking about it.
If your business will mostly exist online, and the domain name doesn't have to be restrictive, you can get more creative.
When picking your domain name keep in mind that using important key words WITHIN the domain name will help your site rank higher in search engines. So if you make and sell custom jewelry, it would serve you well to have both 'custom' and 'jewelry' in your domain name. At a minimum, you should have 'jewelry' in the domain name. For example if someone typed in 'custom jewelry' in a search engine, a site named DeesCustomJewelry.com would rank higher in the returned results than DeesJewelry.com and would bury a site named dees.com 100 pages back in the search results.
Most web hosting packages offer one free domain name with the package. Some also allow you to host several domains on one account, but you will have to purchase the other domain names yourself.
Through experience I've learned it may not be a good idea to host your domain names with your web host because they may become possessive over the domain name, and charge you a fee to move it to another host, should you decide (or be forced) to move to another host. Your free domain name will be the only one with domain email, so if you plan to add other domains, use the most generic choice when opening your web hosting account. That way you can set up email accounts for your other sites within the same email account. For example; your main account could be example.com and you could add email addresses like site2@example.com, site3@example.com and so on.
The best place I've seen to help you in your search for an available and relevant domain name is http://www.nameboy.com/ It's like a domain name super store. There is a name spinner where you put in key words and the spinner returns available domain names based on your criteria. I host all of my domain names at Nameboy.com. If I move to another webhost, I simply login to my account and change the DNS (domain name server) info to point to the new web host's server. While it may sound complicated, it's as simple as correcting your address on an online form.
The owner of Nameboy.com also negotiates the sale of domain names. So if you are willing to pay for a domain name that you really like, contact the owner to see if he can help.
Some domain names are taken, but they are just sitting idle waiting for someone to pay a little more for a domain name that's relevant to their business.
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Catty Shaq
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